About Zoosk
Zoosk is an online dating service available in 25 languages and in more than 80 countries, with over 40 million users worldwide. Zoosk was founded in California, 2007
The Challenge
User feedback revealed that many users were dissatisfied with suggested matches due to fraudulent activities, fake messages, and incomplete profile information. This led to a disappointing experience and lack of trust in the platform. The current profile info page only provided basic answers that didn't reflect users' personalities, preferences, or habits.

Our mission was to inspire our users to enhance their profile pages by providing additional information about their personalities, interests and preferred matches.
Research & Discovery
We’ve conducted a research among hundreds of existing and first time users. We gathered data through surveys, Ai eye tracking tools, user interviews, and market research to identify key pain points and opportunities for improvement.

1. While onboarding, users tend to skip questions or fields that are not mandatory
2. Our app showed user interests that were outdated and still linked to their interests on Facebook.
3. Using nick names instead of real names created fraud feeling among users
4. Users with more then 1 photo, received better match results and considered more reliable
5. The User’s own profile page was hidden under settings and was difficult to access.

We realised that our first time user might feel disoriented with the current website experience as it is overwhelming and was lacking hierarchy and consistency.

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